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In 1974, Martin Conroy – then vice president of BBD&O advertising agency – wrote a sales letter that…
The letter consisted of two pages printed front and back. It was mailed in a small No.7 envelope. Industry experts believe no other piece of advertising ever earned as much money as this letter. You see, it only ran 780 words.
When you divide $2 billion – in gross revenues over its lifetime – by 780 words that means the letter earned $2,560,000 ( that’s two million five hundred sixty thousand) per word.
Conroy was commissioned to write this letter to sell subscriptions to The Wall Street Journal. It is considered the most successful sales letter of all time.
Because it mailed for 28-years straight with almost no changes to the original copy.
Year after year it mailed in the tens of millions. Many tried, but no one beat Conroy’s control for nearly three decades. In the process, it made The Wall Street Journal the top financial publication in the country. The publishers became filthy rich.
Martin Conroy etched his name in advertising history… and… carved out a reputation as perhaps the best modern day copywriter.
The big question is: What was Conroy’s secret to writing his blockbuster letter… and…
According to insiders, Conroy did not… Read more…